Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is a key part of a recruitment marketing method due to the fact that it helps get your company in front of a wide pool of prospects. Especially quality candidates who aren’t actively using the basic task boards.

Social advertising is an effective tool for recruitment. However, due to the fact that the majority of advertising systems are customized to eCommerce, developing an excellent recruitment campaign can be difficult. This post walks through considerations and recommendations when using Facebook ads for recruitment marketing.

Set up Facebook Business Manager and somalibidders.com advertisement account

You’ll a Facebook Business Page and Facebook Business Manager account to run any ads on Facebook or Instagram. This terrific guide from Hootsuite strolls through how to set up Facebook Business Manager.

Business Manager permits you to include numerous people to the account to help run campaigns, however know that individuals will need a personal Facebook account to be able to be included.

To purchase marketing campaign, you’ll likewise require a Facebook Ad Account, which you will be prompted to develop when setting up Facebook Business Manager.

You’ll likewise need to validate your site domain with Facebook, which is required to measure and track projects.

Choosing a campaign type

To produce an ad campaign, head to the “Ads Manager” section via the leading left navigation of your Business Manager Dashboard.

When you click the green button to produce a project, you’ll be provided a list of 11 kinds of campaign objectives. We’ve discovered that 3 of these goals are most beneficial for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are more likely to buy products from a brand they understand, people are most likely to get a job at a business they have actually become aware of. Brand Awareness projects are optimized to be seen by a wide swimming pool of people that are likely to be interested in your company.

These ads will not straight drive traffic to your site, but they get prospects familiar with your company and ready to click when the best position comes along.

Awareness projects can be about nearly anything that shines a light on your business. Announcements about growth and awards, articles about company initiatives and culture, and videos about the organization’s achievements and objective can all be become attractive campaigns.

Traffic

In the Wonderkind platform, this is described as a “Clicks” project. These ads are targeted to reach an audience that is likely to click on the link in your ad.

This audience is narrower than in a Brand name Awareness campaign, but still includes people interested however not all set to apply for a task.

These advertisements can focus on employment opportunities to get people to explore more about the jobs and the company (great for high-volume recruiting). Or feature material that will drive people to your site, like industry hot subjects or pointers.

Conversion

Conversion campaigns are what people tend to think about when they consider marketing. These projects track and optimize towards somebody carrying out an action on your site, such as sending an application.

For a Conversion project to be successful, you initially require to build up a strong audience of prospective candidates that are familiar with your business. Without that, it’s sort of like running through a crowd and asking complete strangers to wed you.

Let your audience be familiar with you with Awareness and Clicks projects initially, and move more budget plan to Conversion campaigns with time.

Great ads and brand awareness makes people click, but conversion occurs on a landing page. So you need to make sure that your task pages load quickly, are easy to check out on mobile gadgets, and clearly state the info task prospects care about most.

Be mindful that Facebook conversion advertisements are going through some modifications in reaction to Apple’s iOS 14 personal privacy updates – [upgrade October 2023: please check out the following for more on Apple’s iOS 17 privacy updates] Companies will need to prioritize 8 conversion actions per web domain.

If job listings are on the primary business site, you’ll likely need to line up with the marketing group on the concern list.

Facebook encourages organizations to utilize the Facebook Conversion API to link your advertisements with conversion data from other sources, referall.us such as your server, material management system (CMS), or customer relationship management (CRM).

Campaign budget plan optimization

There are a number of various options when it pertains to spending for ads. First, you can select to pay based on clicks or impressions of your advertisements. Next, you choose how you want Facebook to position your ads:

Daily Budget: Ads will be paced so, your costs lasts the complete day.

Lifetime Budget: You set the length of a project and advertisements will be put so your costs lasts the complete project. This choice also enables you to set time windows such as running ads only in the night or on weekends.

For the 3 primary kinds of recruitment projects gone over above, a basic suggestion is:

Brand Awareness: Run as ongoing campaigns, payment on impressions, and either daily or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, lifetime budget plan.

Conversion: Short run time, payment on clicks, lifetime budget plan. These will likely be your most pricey campaigns.

Select an audience

Targeting task titles and market is typically where you start with recruitment marketing, but you can reach a great deal of concealed potential with unconventional audience characteristics. For some motivation, we just recently blogged about 5 innovative methods to utilize targeting in recruitment ads.

Facebook also gives the alternative to target “lookalike audiences.” This is excellent once you’ve had excellent project results and great hires to confirm your existing audience is what a future one need to “appear like.”

Ad placement

After evaluating much of the advertisement positioning options offered, we’ve discovered the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we have actually discovered that Facebook stories are rarely utilized. Therefore, we would not recommend using them. We have actually found that the news feed for both Instagram and Facebook have offered our partners with more clicks and discussions.

If you are seeking to create more awareness, we would advise Instagram. Not a great deal of marketers invest time on developing an excellent Instagram Story. So, if you make a strong recruitment ad on Instagram story, you will stand apart.

Create the advertisement

Creating an excellent advertisement can be tricky. If you’re unsure where to begin, have a look at our guide on how to turn task descriptions into fantastic social ads in 15 minutes.

It can be surprising what mix of copy and images work best for your audience. We advise A/B testing several advertisement variations in each campaign.

For instance, in a project about an employment opportunity, one ad version could focus on the salary and advantages, another on the company culture, and a 3rd on the task functionality.

Put recruitment marketing on auto-pilot with Wonderkind

If you need to ramp up recruitment quickly, by hand producing the possessions, audience, and budget plans for each campaign will slow you down. Wonderkind assists you accelerate recruitment marketing by automating your social method across Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses data from years of recruitment projects to construct an audience that’s ideal for your industry, place, and employment opportunities.

Our easy-to-use platform makes it easy to spin up imaginative ads in minutes with campaign templates, a library of stock images, and instantaneous image cropping. Once advertisements are running, keep an eye on efficiency and invest across all social channels in one overarching dashboard.

Ready to turbo-charge your skill sourcing? Take a look at how Wonderkind works or see it in action.